Whitepapers

Content Marketing Study Tour – Part 1: The UK (2011)

This white paper series looks at worldwide best practice content marketing with examples from the UK, US, Australia and the rest of the world. See the results achieved by brands such as Tesco, Sainsbury's, P&G, New Look, Ralph Lauren, Toni & Guy, Weight Watchers and many more. Download part 1: The UK now and look out for Part 2: The US and Part 3: Australia and the Rest of the World coming soon.

Content Study Tour Part One.pdf

Content Marketing: Custom Publishing (2010)

This white paper drafted in October 2010 for ADMA's Relationship Marketing and Customer Management Council is about the soft sell of custom media and how to use editorial content to engage, inspire and educate. Featured within it, you'll find examples and case studies from Best Western, Flora, IKEA, Lexus, McGrath Estate Agents, Medibank Private, P&O Cruises, REX, Sony and more.

Content Marketing - Custom Media White Paper - May 2011.pdf

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