What if you could take a little bit of holiday home with you, a reminder of all the great times had, the delicious meals shared? Edge took this exact idea to P&O Cruises Australia and the result is holidays – the line's first-ever cookbook and available for purchase onboard P&O Cruises' ships. It's filled with easy-to-prepare recipes inspired by the cuisine found onboard P&O Cruises' ships. Most importantly, it's an invaluable tool for P&O Cruises to stay at the forefront of passengers' minds long after they disembark a cruise.

Working closely with P&O Cruises, we recognised that the main element of the cookbook would be simple-to-follow recipes for both novices and more experienced cooks. It was also essential that all the ingredients in the 60 recipes would be available in local supermarkets – because the audience is everyday Aussies. Design-wise, holidays is sophisticated. P&O Cruises wanted something passengers would be proud to show to friends at dinner parties and we delivered that through clean, white pages, beautiful food photography and emotive onboard shots to remind passengers of their voyage.