Edge provides strong journalistic digital and print content for NAB's Business Banking division that reinforces NAB's ongoing reputation as a thought leader. Edge is responsible for delivery – from concept to html web file creation – of three national e-newsletters for NAB's Business Banking, Health and Agribusiness sectors as well as Business View, a bi-annual 32-page gloss colour magazine sent to NAB's SME customers (soon to be published as a digital magazine as well).

Edge applies a 360º commissioning model to Business View, for example filming magazine interviews, providing readers with more content and more choices of how to digest that content, as well as creating more value and a greater return on investment for NAB.

Being responsible for such diverse content streams reflects Edge’s ‘can-do’ attitude and professionalism. We’re thrilled with the consistently high click-through rates across the three e-newsletters – proving the e-newsletters’ relevancy to the bank’s key business clients - along with the continually positive feedback we receive on the magazine.

In my view

“NAB has partnered with Edge for over three years to produce quality insights for our Business Bank customers through both online and print publications. Edge’s ability to develop content relevant to our segments has enhanced our communication channels with our customers and reinforced NAB’s position as the leading Business Bank.”
Angela Sloan, Marketing Communications Specialist, National Australia Bank

Up close and personal

Senior Editor Georgina Jerums spends half her working week at NAB Docklands to ensure client projects are executed in a speedy manner with an intimate understanding of NAB’s goals, culture and editorial style. Having a dedicated editor embedded within the bank’s HQ reflects Edge’s ability to think – and work – innovatively.