Cunard Line (Carnival Australia)
Edge's latest voyage
Expanding its fleet of successful titles for Carnival Australia, Edge took the helm of The Cunarder – a magazine for Cunard Line's wealthy, worldly and loyal past passengers – into a publication befitting this prestige cruise line. Distributed to World Club members, the slim, sleekly revamped title inspires further travel and details exclusive deals and benefits, driving cruise sales.
The most recent cruise line under the Carnival Australia umbrella to join our fleet of cruising titles is Cunard Line. The Cunarder has undergone a distinct editorial and design refresh since Edge began publishing it in 2010, demonstrating our grasp of the brand's elegant personality.
The Cunarder is an eight-page magazine mailed to Australian and New Zealand past passengers who have cruised with Cunard Line in the past three-and-a-half years and who belong to the Cunard Line World Club. The publication acts as a tool of the World Club program, which offers benefits and specials to past passengers.
Cunard Line has a strong brand presence in the cruising industry and indeed worldwide, and is famous for its iconic British heritage. The Cunarder readers are wealthy baby boomers and retirees who are experienced cruisers and cultured travellers, loyal to the Cunard Line brand.
The publication features the latest Cunard Line and cruising news, insightful destination features that tie in with Cunard Line itineraries, features on history, special cruises, new ships and map and itinerary information, as well as special deals and fares exclusive to the readers.
The Cunarder's leading lady
The Cunarder team is lead by its enthusiastic Account Manager, Liz Keene. Liz brings considerable experience from the agency side of the business to her role in publishing. Client service is her strength and she uses it to drive the quality of the editorial and design, the magazine’s effectiveness for the client, and its utility to the reader.
