AUSTRALIA POST

The Australia Post Guide to Customer Publishing 2008/09, published on behalf of Australia Post, introduces Australian companies to the power of customer publishing and shows them how to make the most of this medium to build their business and customer base. The publication features articles on the international success of this trend and its potential in Australia, how to get started, communicate your message effectively and measure the return on investment. The publication culminates in a directory of Australia's customer publishers that will enable organisations to obtain precisely the support they need.